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Values, Vision & Mission Development

In the rapidly changing world of business, sound decisions that can be made quickly are a must. Wouldn’t it be nice to have a tool at your fingertips that efficiently guides:​

  • Strategic planning

  • Marketing strategy

  • Policy and procedure development

  • Employee practices

  • Hiring, firing and promotion decisions

  • Employee evaluation and discipline

  • Office communication

  • Interactions with customers


That tool is a company Value, Vision and Mission Statement. While other approaches reverse the order of these statements and develop their mission statement before proceeding to the vision and values, G2 Solutions is passionate about starting with Values. Here’s why.

"It's not hard to make decisions once you know what your values are."

Roy E.Disney


Starting with VALUES is like laying the foundation to your house. It must be strong and sturdy. It involves becoming clear on who you are, why you do what you do and why it matters. Once that foundation has been clearly identified, it becomes the basis for everything you do, the launching pad for your success and what sets you apart from your competitors.

Whether you are a company founder or new to organizational leadership, understanding the values that drive your operation is essential.

Developing AND living your values guides your company’s future while also helping you operate successfully in the here and now.


Your values define who you are.

Your vision defines where you want to go.

Your mission defines how you will get there. 

It is your company’s North Star, providing direction for every aspect of your company.

VALUES are foundational.  VISION is aspirational.  MISSION is Practical. 


G2 Solutions’ method for helping companies craft their Values, Vision and Mission statements is unique. It is not just sitting around a table talking about the company. It’s not just word-smithing until you come up with something catchy. And it goes far beyond choosing a cool font and posting it on the company website.


The G2 Solutions Values, Vision and Mission development methodology is an interactive, strategic and deliberate process that involves stepping back, reflecting, and visualizing. All while having fun.


The result is a living, breathing document imbued with authentic truths that you know in your gut. It is a document that inspires and motivates and illuminates the right path forward.  

Creating the VALUES, VISION, and MISSION statement is only the first step. Next, G2 Solutions helps you integrate these statements into the daily operations of your company. We help you be accountable to infusing these ideas into your company’s culture. It starts with getting employee buy-in. From there, you and your staff work to align customer relationships, strategic decisions, company policies and more with the VALUES, VISION and MISSION STATEMENT. 


Our goal is that everyone from the front line to the C-Suite embodies the company’s VALUES, VISION and MISSION. 


Upon completion of the development and implementation of your organization's Values, Vision and Mission statements, your company will experience a powerful alignment with your purpose. 

Operationalizing your Values, Vision and Mission creates workplaces where  people thrive and great things are accomplished.

We know you have a business to run and we understand it can be hard to find available time to dedicate to the Values, Vision and Mission process. We'll work with you to tailor the process so that it has enough momentum to be effective while respecting the daily demands on your organization.

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