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  • Writer's pictureSusan & Renée

Can you believe what this guy did?

Updated: Sep 6, 2023


“Never get so busy making a living that you forget to make a life.” —Dolly Parton


In previous posts, we have discussed the CEO perspective and the importance of developing systems that enable you to spend your time moving your company forward.


In creating these business systems, you also want to define the healthy balance between your work and personal life.


Being clear on your values and goals can help you achieve this definition. Here is a story about one business leader’s choice.


We were involved with a company where the owner had the opportunity to significantly grow his business. He had several accounts with a large corporation and this corporation wanted to greatly expand his sector of the business. He took the time to evaluate, not only what type of success he wanted from his business, but what type of satisfaction he wanted in his personal life. He decided to decline their offer and kept his business at its current size.


Why would he give up this golden opportunity?


He had created a business model that allowed him to live a very comfortable life with a lot of freedom. He was able to travel all over the world and pursue his passions for music and art. Taking the corporation up on their offer would have curtailed his personal life and added significant stress.


This is not a case of a right or wrong decision. Someone else could have made the opposite choice and been just as happy.

The important take-away is that working to move your company forward means spending time articulating both your business and personal goals. In this way, you can work to create systems in your business that will support the lifestyle you desire.


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