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  • Writer's pictureSusan & Renée

We found our hedgehog! Have you found yours?

Updated: Sep 8, 2023


No, we are not talking about a pet, though we hear those critters are pretty darn cute!


We’re talking about a concept that helps businesses become great.


Like many others out there, the pandemic forced us to re-evaluate how we operate our business consulting company. (As you can probably imagine, our psychotherapy practices were full to bursting).


So we took a deep dive into Jim Collins’ incredible new book, BE 2.0 (Beyond Entrepreneurship 2.0). And wow! Was it worth it!


BE 2.0 is full of gems that any business of any size or configuration can use.


One of these is the Hedgehog concept. Drawing on a Greek fable, Jim explains that a fox knows many things and a hedgehog knows one big thing.


While foxes have many goals and never commit to a single endeavor or idea, companies that are more like hedgehogs embrace simplicity and adopt a single organizing idea that guides everything.


According to Jim’s research hedgehog companies do better.


In brief, a Hedgehog Concept is a simple and clear concept that arises from the intersection of 3 circles:

1) what you’re deeply passionate about,

2) what you can be the best in the world at, and

3) what best drives your economic engine. (Collins, 2020, p. 159)


It also means being very clear about what you’re don’t get excited about, what you can’t be the best at, and what doesn’t make economic sense.


When company decisions are consistent with these three circles, they get clear on what to do and what NOT to do. This laser focus results in positive momentum that builds strong companies and keeps them strong for generations.


After taking time to identify our hedgehog, G2 Solutions has decided to further narrow our niche. We will still provide company leaders with tools for solving their people and process problems.


AND what we believe we can do better than anyone else…

Is help family run businesses.


After all, with over 40 years of combined experience as psychotherapists, helping families face all sorts of challenges, we know something about human behavior and relationships.


Combine this with our business leadership experience, it makes sense that we can help family run companies in a way that your typical business consultant can’t.


The funny thing is, we were already doing this work. When we stopped to look at our hedgehog we realized that most of our clients were family run businesses.


But now we’re going to claim it. And fully devote ourselves to it!


What do you do better than anyone else? Are you focusing your efforts there? Are you letting the world know? We encourage you to find your hedgehog!


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