What Dating Apps Can Teach Business Leaders
Will debate you on the best taco in Austin. Looking for someone to share my travel points and help me train my dog to not bark at the mailman.
Pique your interest? Want to find out more? Would you swipe right?
This is the question that faces the estimated 364 million people worldwide that use
dating apps. How do you create a dating profile that will grab someone’s attention and
attract the type of person you want to hang out with? There are people out there who
have built careers on giving advice about the pictures and prose that will get the best
response.
We sampled some of these relationship guru websites and there was agreement on
some essential elements. The key to success is not only telling the facts about who
you are, but packaging them in a way that is appealing. Experts in this modern art say
that a great profile blends thoughtfully chosen photos with authentic, engaging text that
communicates what you're looking for while at the same time sparking curiosity and
inviting conversation.
For example, rather than: I have a great sense of humor, love a good cup of coffee
and enjoy hiking.
Experts say you will get more engagement with something like: Fluent in sarcasm, coffee, and dad jokes. I hike, but mostly just to justify eating an entire pizza afterward. Tell me your best and worst joke.
If you are a business owner, does any of the dating profile advice sound familiar? Like
dating, being successful in business means you must find a way to show the world
your fabulous service or product. If you can’t figure out a way to do this, then your great
idea stays under wraps. Just like the customers of the dating apps, you have to
leverage marketing to spark communication and engagement.
Think about a restaurateur. They may have an amazing chef with amazing culinary
talents who regularly creates mouthwatering food that leaves people begging for more.
But if this delectable innovator has a store front that is on a side street without any
signage and has a limited social media presence, no one may cross the threshold to
become a loyal customer.
Similar to dating apps, understanding the elements of successful personal engagement
is essential to business success. Surprisingly, doing this in business is not so different
from creating a dating profile. G2 Solutions is ready for the challenge of examining the
key ingredients dating experts suggest and translating them for the business world.
CREATE MEANING
Dating Experts Say: Tell a compelling, honest, memorable story.
G2 Solutions Says: Consistent, creative and honest communication is at the heart of customer engagement. You want to draw customers in with regular, clear and interesting outreach that creates positive experiences. This helps customers feel emotionally connected to your business which translates to clients trusting and keeping your business top of mind.
HIGHLIGHT WHAT MAKES YOU SPECIAL
Dating Experts Say: Share the things that make you, you. Talk about the activities you enjoy, the values that drive you, and the passions that energize you
G2 Solutions Says: Clearly communicate what sets you apart. Showcase your unique strengths, expertise, and approach to serving customers. Then put it into action, which will make your customers feel seen, understood and valued. When you do this, clients are more likely to build lasting relationships, and remain loyal over time.
BE RESPONSIVE
Dating Experts Say: Don’t play games by deliberately waiting or adding a level of gamesmanship to responding. Reply thoughtfully by carefully choosing your words and giving thought to how your response will be perceived.
G2 Solutions Says: Businesses achieve the best results when they respond quickly and provide meaningful solutions. Customers value company service representatives who are not only prompt, but also take the time to understand their unique circumstances. When people feel heard and cared for, they leave the interaction feeling respected, regardless of the outcome. This increases customer loyalty for years to come.
SET CLEAR EXPECTATIONS
Dating Experts Say: Clearly state what you are looking for in a relationship. This allows people to start on the same page and increases the likelihood that you are working toward the same goal.
G2 Solutions Says: Part of building trust is setting clear and realistic expectations from the very first customer engagement. Customers want to know not only what your company can do, but also what it cannot do. Setting good boundaries builds trust and aligns expectations leading to better communication and overall satisfaction.
BE ACCURATE
Dating Experts Say: Proofread, Proofread, Proofread. In addition to including quality photos, make sure that the profile is grammatically correct. This will increase the likelihood of a positive first impression.
G2 Solutions Says: Proofread. Proofread. Proofread. In addition to correct grammar and spelling, every message your organization sends should reflect and reinforce your mission, vision, and values. Before sending out any content, ask yourself: Does this represent who we are and how we want to be perceived? Consistent messaging reinforces your brand and strengthens trust and credibility with your audience.
CREATE A CALL TO ACTION
Dating Experts Say: End a profile with an engaging question. This gives you something to talk about and can make the initial connection easier.
G2 Solutions Says: In business, calls to action act as a guide for your customers. It reduces barriers to establishing a more meaningful connection. Prompts such as “Download This Guide” or “Book a Free Consultation” provide a smooth pathway from a customer’s immediate interest to productive customer engagement
Connection is connection. The same qualities that build a love connection will also build strong customer relationships.
G2 Solutions may not be in the matchmaking business, but we know how to help businesses connect with the people who matter most: their customers. Reach out and let us show you how.
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