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  • Writer's pictureSusan & Renée

Meet the New G2

Updated: Sep 8, 2023

Have you ever watched one of the many home renovation shows?

You know, the ones where they take a home in need of a remodel and completely transform it?

In all of these shows, there is a moment where there is a big reveal.

The family comes up in blind folds or they slowly open a door.

There is a moment of disbelief as they take it all in

They gasp, they cry. They say, “I didn’t know it could be this beautiful.”

G2 Solutions had the same type of wonderful moment.

In a previous blog, we shared that we were working with The Lab at the University of Texas at Austin’s College of Communications to develop a rebranding and marketing strategy.

They presented their results and we were like those people on the renovation shows being awed by their process and impressed by the results.

In addition to the great guidance that we received from their research and marketing plan, we also have a whole new look.

So, without further ado... Drum roll please… Here is our new logo:

Like with everything they did, there was a marketing rationale in addition to the creativity behind this design:

  • The shape is representative of the G in our name as the backbone of the logo.

  • The curves are suggestive of fluidity, a nod to our belief of meeting our clients where they are and moving with them toward their goals.

  • ]The human shapes reinforce our value of centering on relationships.

That’s a lot of information in one little logo!

Like truly great consultants rather than just giving us fish, they made us fishermen. They took the time to teach us and gave us so many assets that we can now intelligently make decisions about how to effectively move forward.

And just like a good renovation, in addition to updating our look we will be more streamlined and efficient. We have identified what will be a good use of our time and where we need to outsource to other experts. Putting ourselves in their hands was one of the best decisions we ever made.

Thank you, UT Lab for the experience of a lifetime!

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