If you’re an entrepreneur, you’re probably visionary and innovative. You get excited thinking about what you can create, the new trails you can blaze, and the possibilities you can bring to life. And then you make it happen. What you don’t know, you figure it out. “After all,” you reason, “I started a successful business. I got this.” This can-do attitude is a key piece of what makes you successful.
But the really clever entrepreneurs also do something else – they recognize when something is out of their wheelhouse and they get help.
Enlisting the expertise of others for things that are not in your skill set or would take a long time to learn is an important element of adopting the CEO perspective. Be it accounting, marketing, automation, social media, search engine optimization – if it’s not your jam, it doesn’t have to be your project to learn.
Instead, you can find talented people with the expertise you need and collaborate with them to achieve your business’s goals. It seems simple, but too often we see business owners spinning their wheels and wasting time, trying to do it all themselves.
G2 Solutions has experienced this first hand. We have expertise in people, processes, and systems, but when it comes to the nuances and skills of effective marketing so that we can broaden our reach to get new clients…HELP!
Our first step was to spend countless hours teaching ourselves how to talk about what we do, how to get in front of companies who need our help, and how to convert leads to clients.
And then we got smart.
We reached out to The Lab at the University of Texas at Austin’s College of Communications. The Lab is a capstone class for Advertising and PR students in which students form an advertising agency that includes creative, strategy, media, public relations, and account services for real clients.
Within our very first meeting with The Lab, we quickly realized that for all the research we had done, we had barely scratched the surface. There was a wealth of information that, given our resources and skill sets, wasn’t available to us - and never would be, unless we want to get degrees in marketing (we don’t).
But we are happily benefitting from all the talent and knowledge of these students. Though the process is still underway, they have already accomplished in 2 months what would have taken us YEARS.
The moral of the story? There are two.
It’s good to know what you don’t know.
And...
Enlisting the expertise of others is a smart use of company resources.
Are you tired of trying to figure out how to have a workplace where both the company and the employees thrive? Save yourself the trouble and reach out to G2 Solutions. We’d love to share our expertise with you.